In 2025, tech giants like Amazon, Meta and Google made inroads into commerce media. ADWEEK’s top commerce stories of 2025 highlight big, industry-moving news, our scoops, and our analysis. Readers ...

In the first part of this series, we dug into how to build out a solid campaign foundation with on-Amazon marketing. In particular, we went over how to prioritize different deal types, how to drive ...

Amazon is bringing in brands to win over Gen Z students headed back to college. The ecommerce giant’s ad business—Amazon Ads—is partnering with Gatorade, Michael Kors, and SharkNinja for its ...

Amazon Sidewalk is a new low-bandwidth networking technology that uses Bluetooth to connect Amazon devices. The goal is to provide a reliable, inexpensive connectivity solution that blankets large ...

AMG, AMS, AAP, ACoS… Trying to keep track of all these Amazon advertising acronyms is enough to make anyone’s head spin. But consumer brands and advertising agencies alike are learning the new ...

In recent months, Amazon has grown its influencer program, and the suite of tools it offers social-media creators to let them earn money on the platform. Amazon's influencer program offers a variety ...

Top Hollywood film and TV leaders gathered Oct. 22 for an intimate dinner and candid conversation about the future of ...

Pushing the sales event to June and a lack of NBA content led to slower ad revenue growth in Q3, but AI agents aren’t ...

Amazon Live is integrating reporting signals to Amazon Marketing Cloud (AMC), giving advertisers the ability to track impressions, views and clicks for live shopping campaigns, per details shared with ...

Seasoned marketer and corporate executive Ukonwa Ojo has joined Amazon as Chief Marketing Officer for Prime Video and Amazon Studios. The former MAC Cosmetics and Coty CMO will be responsible for ...

Simply put, there’s too much to track, too much to do, and too much to manage as an Amazon seller. You need software to help you achieve success. Fortunately, there’s no shortage of tools on the ...