Tatari's new optimization engine sits at the ad server level and uses machine learning to determine which TV ads to serve to ...

CTV upfront spend has surpassed linear TV this year, but the industry continues to value audiences using metrics built for a bygone era.

The television industry spent years promising that connected TV would combine the impact of the big screen with the accountability of digital advertising. Now that promise may be materializing, as CTV ...

The White House has made another wide-ranging shuffle to its tariff regime on Canadian goods. The announcements came after one GOP senator said she secured tariff exemptions to help her state.

Though CTV is gaining recognition for driving brand growth and sales, many marketers still see it as an incremental performance marketing tool, according to a new report from Samsung Ads. In the ...

Roku remained the top connected TV (CTV) platform on devices -- smart TV sets, set-top box devices/sticks -- in the fourth quarter of 2025 for open programmatic CTV ads with a 32% share, according to ...

Connected TV is reshaping television advertising in India, bringing digital targeting, cross-screen intelligence and ...

By Nikhil Kumar Connected TV (CTV) was supposed to bring the best of two worlds together: television’s impact and reach with ...

The Trade Desk TTD continues to capitalize on the evolution of connected TV (CTV) advertising, as streaming platforms are creating new opportunities for advertisers to reach audiences beyond ...