Cordial, the only agentic messaging platform with an embedded customer data platform (CDP), today launched its headless CDP, the latest step in Cordial's move to a fully headless marketing platform.

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For more than a decade, customer data platforms promised to give businesses a unified view of the customer. Since then, the category has evolved from standalone platforms to warehouse-native ...

Optimove, the creator of Positionless Marketing, today announced Zero Copy Customer Lists, a capability enabled through Snowflake, the AI data cloud company. The capability lets brands build an ...

What does a CDP do? The term "customer data platform" was coined by martech consultant David Raab in 2013. In a blog post, Raab defined the customer data platform as any system that can gather ...

HP has replaced its customer data platform with Databricks CustomerLake. A customer data platform, or CDP, is the tool ...

Ask most businesses if they have enough customer data and the answer is almost always yes. The harder question is: Can they use the information? That answer is more uncomfortable. The problem is not ...

MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--Treasure Data, the Intelligent Customer Data Platform (CDP) built for enterprise scale and powered by AI, today announced its recognition as a Strong Performer ...

Hightouch, a data activation platform for sales and marketing teams, has raised $80 million in Series C funding. Sapphire Ventures led the round, which values Hightouch at $1.2 billion. Iconiq Growth, ...