While many small business owners have never even heard of web analytics, Jason MacMurray cannot imagine going a day without the stuff. “The better information we have about our site, the better we can ...

Google on Friday released in beta an upgrade of its on-premises Web analytics software for organizations that prefer not to use the search engine's online analytics service. Urchin Software is similar ...

Web analytics may well be the answer to that age-old marketer’s conundrum: I know that half my budget works I just don’t know which half. The main benefit of digital media is its ‘trackability’.

The days when companies were content to have a great-looking, functional and heavily trafficked Web site are long gone. Today, a Web site must deliver measurable results. That reality has created a ...

In an effort to simplify work for data-welding marketing managers, IBM has combined two of its e-commerce offerings into a single online package. With the IBM Coremetrics Digital Marketing ...

Disrupting yet another market, Google Inc. is now offering enterprise-class Web analytics for free. In March, Google acquired San Diego-based Urchin Software Corp. and promptly lowered the monthly ...

Google's Urchin Web analytics server software is entering beta testing after an almost three-year delay that had users upset After an almost three-year delay, the next major version of Google’s Urchin ...

Katherine Haan, MBA, is a Senior Staff Writer for Forbes Advisor and a former financial advisor turned international bestselling author and business coach. For more than a decade, she’s helped small ...

Customer journey analytics software aims to help businesseses understand, optimize and personalize every step of the customer experience. By aggregating and analyzing data from touchpoints across both ...

Major upgrade to Google's Urchin Web analytics server software is almost three years late and customers worry that may mean it will be discontinued A major upgrade to Google’s Urchin Web analytics ...

Web analytics is the process of analyzing the behavior of visitors to a website by tracking, reviewing and reporting the data generated by their use of the site and its components, such as its ...