Pepsi is poking the bear again. 🫵 A Super Bowl ad for Pepsi Zero Sugar touts a new victory in the Pepsi Challenge, the decades-old sampling program revived in 2025, using a conflicted polar bear that evokes rival Coca-Cola without ever naming it. Led by BBDO and the Pepsi Content Studio, “The Choice” bets that taste—and a bit of goofy bravado—is still the most persuasive case Pepsi can make, a claim the brand has spent the past year testing in the real world. “This is not about cola wars,” said
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Pepsi is poking the bear again. 🫵 A Super Bowl ad for Pepsi Zero Sugar touts a new victory in the Pepsi Challenge, the decades-old sampling program revived in 2025, using a conflicted polar bear that evokes rival Coca-Cola without ever naming it. Led by BBDO and the Pepsi Content Studio, “The Choice” bets that taste—and a bit of goofy bravado—is still the most persuasive case Pepsi can make, a claim the brand has spent the past year testing in the real world. “This is not about cola wars,” said
137.6K views9 months ago
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Refreshing Real Moments | Pepsi Ad 2025 – Feel the Real Taste!
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Creator on Instagram: "Pepsi just pulled one of the boldest Super Bowl stunts in advertising history — flipping the script on Coca-Cola by hijacking its iconic polar bear. In a move that instantly reignited the cola wars, the ad features Ben Stiller as the bear’s therapist, blending satire, nostalgia, and rivalry into one unforgettable moment. Set to Queen’s “I Want to Break Free,” the commercial doesn’t just sell soda — it makes a statement. This wasn’t subtle, and that’s exactly why it worked.
17.6K views8 months ago
Instagramcreator
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Pepsi just pulled off one of the most interesting commercials I’ve ever seen. They use the iconic Coca-Cola mascot, the polar bear to do a blind taste test, and the winner of that test is Pepsi over Coke. Do you think Coca-Cola is gonna respond? Let me know your thoughts in the comments #coke #cocacola #commercial #funny #pepsi
1.3M views9 months ago
TikTokchainsawreacts
Inside History on Instagram: "Pepsi has unveiled its 2026 Super Bowl commercial, “The Choice,” a daring move in the enduring cola wars. The ad puts Coca-Cola’s iconic polar bear mascot through a blind taste test, where he unexpectedly prefers Pepsi Zero Sugar over Coke Zero Sugar, playfully challenging the rival brand’s image and flipping a beloved cultural icon on its head. Directed by Oscar-winning filmmaker Taika Waititi, who also stars as the polar bear’s therapist guiding him through an exi
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The 2025 BET Experience brought the heat — and so did the Pepsi Zero Sugar Taste Challenge 🔥
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MarketingTinder on Instagram: "A boy uses Coca-Cola cans just to reach his true prize—Pepsi! Clever, cheeky, and unforgettable, this ad proves sometimes the extra effort is totally worth it. #Pepsi #WorthEveryStep #CokeVsPepsi #IconicAds #FunnyCommercial #ViralMarketing #ClassicPepsi"
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Instagrammarketingtinder
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Iconic World Records on Instagram: "One of the most iconic commercial ad of all time. The Pepsi commercial featuring Britney Spears, Beyoncé, and Pink aired in 2004. The commercial, titled "We Will Rock You," was a major event, featuring the three pop stars as gladiators who refuse to fight and instead perform a cover of Queen's iconic song. It was part of Pepsi's "Dare for More" campaign and quickly became one of the most talked-about commercials of all time. The commercial was directed by Tars
76.5K viewsAug 12, 2025
Instagramiconicworldrecord
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History Shockers on Instagram: "In March 2001, Britney Spears starred in the upbeat “Joy of Pepsi” ad, a 90-second spot set in a bustling Pepsi factory. She bursts onto the scene in a jumpsuit and cap, rips them off to reveal a crop top and low-rise jeans, and delivers an energetic performance set to the jingle-like track “My heart won’t skip a beat... The joy of Pepsi.” It was one of her first major commercials with the brand, written by Wade Robson, and later included on her *Ask for More* pro
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Instagramhistoryshockers
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@mad.ad.project on Instagram: "Pepsi vs Coca-Cola: “Boy on the Bench” (1995) In the mid-90s, Pepsi released one of the most famous competitive commercials ever made. A boy buys two cans of Coca-Cola — not to drink them, but to use them as stepping stools… so he can reach the Pepsi button on the vending machine. A simple, clever idea that instantly went viral long before social media existed — and became a legendary moment in the history of brand rivalry. Credits: Client — Pepsi Agency — BBDO (ru
1K views11 months ago
Instagrammad.ad.project
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Growentro on Instagram: "One of the boldest ad moves in history came from Pepsi - and it was pure genius. In the now-iconic commercial, a kid buys two cans of Coca-Cola... not to drink, but to stand on so he can reach the Pepsi button on a vending machine. Talk about creative shade! The message? Simple and savage: when given the choice, people will literally go the extra mile for a Pepsi. Though the ad sparked controversy (and even got banned at one point), it skyrocketed Pepsi’s visibility and
8.9K viewsAug 16, 2025
Instagramgrowentro
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Pepsi casually dropping a commercial where a kid buys 2 Cokes just to use them as stepping stools to
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